Joel Amores was so good at providing a unique, high-end premium detailing service to his customers that “Avi the Detailer” Cohen lured him away from being his competition, and hired him to take over the Paint Correction operations at RCC Miami!
“Some of Joel’s clients lived in residential high-rise buildings where we offer onsite detailing services,” says Avi about Joel. “When we approached them about using our services, Joel’s clients would tell me they already had a superior detailer with whom they had contracted with for services and simply did not want to make a change, even for the convenience of having a location in their building.”
Having worked for detailing shops up and down the east Florida coast from Palm Beach and Broward Counties, down to Dade County where his deeply-rooted passion for cars and motorcycles was second only to his reputation for wet-sanding and high-speed polishing, Joel was just getting his own business going, 5-Star Professional Detailing, when Avi called him.
“The art of detailing ― and what I do is an art ― has always been a prevalent part of my life since I was 16 years old,” Joel says. “Whether it is keeping my personal vehicles, or my customer’s vehicles looking better than new, I have achieved my dream of offering the very best detailing and paint reconditioning services in three Florida counties, while catering to those people who demand the very best for their vehicles.”
With over 8 years of experience in the car care industry, Joel says that by working with RCC Miami, he no longer feels constrained by the amount of time he can spend on a vehicle, as he was while managing other high-volume detail shops. “I began to realize that the level of correction I expected simply could not be achieved in such a short period of time, so I ventured off on my own,” he says. “Avi appreciates that feeling and our discerning clientele expect us to spend whatever time we need to reach that level of perfection, whether it is for a car showing or just to maintain the stark beauty that is a classic or exotic.”
Joel devotes the majority of his free time to increasing his knowledge about new and innovative products that out on the market or at trade shows; and he practices new techniques; and spends time on the industry forums and online workshops to continue his education, which he feels is an integral part of remaining at the pinnacle of the detailing industry.
Joel was qualified for the Royal Car Care Miami’s Detailing-on-the-Rise Program for Luxurious Buildings. The only investment he had to put was his time and willingness to learn advanced detailing, paint correction techniques & superior customer service skills! Joel attended the in-house 6-month RCC Apprenticeship Program, followed by another 6-months in RCC Internship Program. This ensures a full year of training in RCC’s quality detailing standards and techniques, and it prepares the students for advancement. Learning how to properly communicate with customers, and providing hands-on experience working with building managers and valet services are important steps in RCC maintaining quality personnel.
Today, Joel is the Mobile Detailing Operation Manager for RCC and managing Two Detailing on the Rise locations in South Florida.
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Few Paint Correction Detailing Projects Joel Completed - Royal Car Care Miami Link
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